It started with a sealed outlet, a half-charged laptop, and the thought: what if power access could pay for itself?

I was sitting in a crowded café, watching people hunt for open outlets. Staff had sealed off most of the plugs to keep their tables turning over. That’s when I realized there had to be a better way to offer power—without sacrificing business flow or customer experience.

That idea became (swich)™: a simple tap-to-pay or scan-to-pay outlet system. Customers choose how much time they need, pay for it instantly, and get power delivered for that duration—just like a parking meter, but for charging.

It’s designed for places like coffee shops, where managing space and serving customers go hand in hand. With (swich)™, you don’t have to block off outlets or worry about loitering. Instead, you offer a controlled amenity that adds value for your customers and your bottom line.

This is just the beginning, and I’m excited to see how (swich)™ can power more moments—one charge at a time.

— Alexander J Becker, Founder of (swich)™